Project positioning for financing of a start-up company in RNA technologies

Situation

• Innovative biotech company with promising patented RNA-based molecules production technology developed by French Public Research Institute
• Ad-hoc strategic support needed to clearly define its business model and to position the products/services offers derived from the core technology with the aim of raising seed capital.

Bionest Contribution

• Initial 2-month assignment before company creation: strategic positioning of the technology, definition of the business model as well as product/services offers.
• Strategic development seminar with management and board members:
  review of company development, assessment of business opportunities, set-up of a 3-year development plan.

Key Results

• Clear value proposition at inception that led to a € 500K seed financing
• Clear development roadmap leveraging the potential of the technology